The DNA of Business - The Power of Unique IP

DNA, Behaviour and the Environment - The Green Energy Bucket: The Power of Unique IP: "I'm sitting in my hotel room at 5am and can't sleep! The reason I can't sleep is that my mind is buzzing, buzzing with the realization ..."

The Energy of Emotion and DNA

Just think of the last time you walked into a room and felt something had just happened. No-one says anything, but you literally feel you could cut the air with a knife.

Well it turns out it wasn’t your imagination, and it didn’t require you to have extra-sensory perception. What you sensed was real, we just haven’t had the ability to detect it or measure it scientifically, until recently.

The Evidence

I came across an article while researching my book – The Bucket Revolution - that shed some light on how we are affected by each other’s energy, I tracked down the original research and it led me, via the work of Gregg Braden, on a very fascinating journey.

So here’s what I found out...

There are some scientists who spend their lives trying to figure out what consciousness is and how energy turns into stuff.

Funny enough a lot of this research began during the cold war. Both the US and the Soviets were trying to work out if they could harness psychic powers for spying or as weapons.

Now there were some top secret, very fringe experiments done on people who showed a range of paranormal abilities, including the ability to influence the thinking of others.

While some of these subjects were able to do amazing things, neither the US or Soviet scientists could figure out how they did them, and therefore it’s debatable whether any government was ever able to harness this effect. There have been a lot of conspiracy books written about this topic as well as a few well known TV series and movies.

Fast forward 20 years and we have a whole new, legitimate branch of science called the Noetic Sciences. With the advent of quantum biology - the study of energy and the sub-atomic particles of our biology and psychoneuroimmunology - the study of how our mind, nervous system and immune systems interact, we are starting to get a much better idea of how the non-physical effects the physical, and it seems it all comes down to energy; something we all have.

One of the modern generation of quantum biologists is a scientist named Dr Vladimir Popponin.

Dr. Popponin on Quantum Biology

Dr. Popponin is a quantum physicist who is recognised world wide as a leading expert in quantum biology, including the nonlinear dynamics of DNA and the interactions of weak electromagnetic fields with biological systems.

He is the Senior Research Scientist at the Institute of Biochemical Physics of the Russian Academy of Sciences (RAS) and is currently working with the Institute of Heart Math (IHM) in a collaborative research project between IHM and the RAS.

Now Vladimir wrote a paper entitled “The DNA Phantom Effect - Direct Measurement of a New Field in the Vacuum Substructure.”

Basically, he was trying to explain why when someone loses a limb they still feel as if the limb is actually there, which is known as the Phantom Limb Effect. He and other scientists speculated that something inside the human body was continuing to create an electromagnetic imprint of the missing limb.

A similar effect in a cut leaf had been photographed using electromagnetic imaging and measured using a spectrograph - and been named the Phantom Leaf effect. What the imaging shows is that the electromagnetic field of the leaf remains intact even when the leaf is cut or damaged. What scientists couldn’t work out was why this occurred.

He decided to use light particles or photons in his experiment as they are the only types of particles ever left in a vacuum after everything has been sucked out, that way Popponin could eliminate any other quantum effects from elements like Carbon or Hydrogen, which are the basic building blocks of all known life.

In this experiment a laser fired light through a Collimator (a lens that magnifies a lasar) into a Cuvette (vacuum) and the contents of the vacuum scattered the light through another Collimator where the effect could be magnified, then finally the photons were measured and correlated and all this automatically fed into a computer for analysis.

So I want you to picture this: A cold, dark night in a lab in the middle of the rugged Colorado mountains. Popponin and his small team had spent months trying to see if they could alter the patterns of light in a vacuum by introducing human DNA.

They wanted to see if something in the DNA was responsible for the Phantom Effect. It took time to get the scatter lasers calibrated and the background Electro-Magnetic Field (EMF) isolated.

So basically they had light in a box and put the tiniest identifiable bit of humanity into it.

He and his team recorded light scatter diagrams of the vacuum before, during and after DNA was introduced.

They repeated the experiment over and over, and each time they found that the photons LINED UP in an ORDERED way and aligned with the DNA placed inside the vacuum. In other words the physical DNA had an effect on the photons.

It was as if, the light clung to a scaffold created by the DNA.

Popponin and his team measured how long this Phantom Field could be sustained and discovered it could be detected for up to one month after the DNA was removed.

This series of experiments were confirmed by similar experiments in Moscow and at Stanford University.

The following is Dr Popponin’s conclusion:

“According to our current hypothesis, the DNA phantom effect may be interpreted as a manifestation of a new physical vacuum substructure which has been previously overlooked. It appears that this substructure can be excited from the physical vacuum in a range of energies close to zero energy provided certain specific conditions are fulfilled.

Furthermore, one can suggest that the DNA phantom effect is a specific example of a more general category of electromagnetic phantom effects. This suggests that the electromagnetic phantom effect is a more fundamental phenomenon which can be used to explain other observed phantom effects including the phantom leaf effect and the phantom limb.”

On a basic level, what this means is that our cells are affecting stuff outside of us.

So how did the DNA effect the particles? It turns out it was energy! A blue-print of electromagnetic energy created by human DNA.

So what does this mean? It means that the tiniest piece of us, our DNA, effects matter. That who you are effects the world around you. Just like the mass of a planet and its gravity bend space time, our DNA shapes light.

It means you and I, right now are effecting and creating our reality together.

Now we’ve all have some natural resistance to the idea that we are responsible for the things that happen in our lives, especially the negative repeating patterns.

As a hypnotherapist for the last 20 years, however, I have to say the empirical, that is observed evidence, is pretty compelling. However, as a mum it’s a different story. There are definitely some mornings when I’d love to be able to blame someone else for my life, but according to Popponin I can’t!

But the flip-side is once we accept we are creating our lives at a really deep molecular level, we gain the power to change them. We’re no longer victims of a vengeful god, or random acts.

Now that reminds me of something I recently read in Science Daily about time, which I’ll share with you next…

Sales for Profit Versus Sales for Validation

As a Thought Leader we live and breath original thinking and the high level expression of ideas. We are used to providing solutions to problems others haven't even brought to consciousness yet, and we speak the language of innovation.

One of the issues I come across again and again when talking to Thought Leaders in private practice is the stumbling block of making a Sale for Profit as opposed to a Sale for Validation when pitching for business.

What do I mean by this?

Well let me frame this by observing that many speakers, trainers, coaches or facilitators in private practice have come out of the corporate world or have been very successful within an SME. Within this environment they may not have needed to sell anything in an overt way. Of course we can assume they were able to sell their worth to the organisation they worked for. They may also have sold something at some time, but most likely on behalf of someone else, namely their employer, and much earlier in their career.

Once in private practice we find ourselves spending a lot of time developing unique IP, creating a value proposition for our target market, turning that into a product offering, and investing in continuous professional development to keep our edge. All of this is essential if we wish to be a Thought Leader of substance and impact the market place.

However, one of the most difficult things is what comes next: - asking for the sale and taking the money, when what you are fundamentally selling is you.

Private practice is about time billing after all, and the value proposition is around high quality expertise usually billed by the hour. Our survival depends upon generating paid business and collecting payment, but it is the bit most of us like the least.

What happens instead? What I see happening is lots of activity that establishes networks, lots of activity that positions expertise, lots of activity getting the branding just right.

Lots of activity that will send you broke if you don't ask for paid business, and keep asking.

That's not to say that any of the above steps aren't important, they are essential. But, and this is a big but, I watch people do all of this and do it extremely well, only then to fail at the step that will keep them in business and build their business to higher profitability.

I call this type of behaviour 'Sales activity for the purpose of validation.' All the steps in the sales process have been completed, and often completed to a very high level of competency, but the final and most important step is avoided, brushed over or handled with distaste. That step is asking for the money. We don't do it because we are afraid of rejection, we are terrified of the 'No.'

As Thought Leaders I believe we need to transact on our IP, on our talent and ideas. We need to get paid for all the energy we put into becoming an expert and developing an offering that solves a problem. We need to be commercially savy, and commercially focused, because once we are in private practice there is no-one else to pay our bills except our clients. That means we are going to have to get quite a few no's on the way to a yes.

Getting a 'no' is okay, it is better than not asking. And the more you ask for the business the better you get at it.

So here's a test I've used with sales teams all over Australasia. Every time you engage in any activity ask yourself the following set of questions:

1.Is this activity taking me toward or away from a sale?
2. Does this action trigger a payment?
3. If not, what is the next thing I need to do to ensure I get paid for doing this?
4. Have I got the value proposition right - in other words is my price point appropriate to the product? Did I make a profit?

In this way you can make sure that you are not just engaging in activity that is unpaid and gets you liked or recognised. Validation is great, but you can't bank it, and you can't eat it.

'Selling for Profit' ensures you get to keep doing what you love. Being commercially savvy means you don't get worn out doing it.

Elisabetta Faenza, MIR, Dip Clin Hyp.,TLM